May 3, 2017Cole touches on everyday, relatable and inspiring stories. So does Kendrick. Neither one are particularly "deep." The "you have to have a certain level of intelligence to be a Cole fan" people are the fringe fans of Cole. Stupid to say that and it doesn't represent all Cole fans. You want deep? Go read Noam Chomsky, listen to Richard Dawkins speak, watch some George Carlson stand up specials and watch some Secular Talk clips.