Nov 15, 2017

If you're talking pure record label advertising and s---, I'm not sure. But overall marketing and promotion? That's easy...MMLP.

"Shady-mania" was inescapable. Dude was EVERYWHERE. Every age, gender, and creed knew who eminem was when he was preparing to, and after, releasing MMLP.

It was so over the top and borderline insufferable that I'm not sure you can even give that much credit to the record label. Em was all over the radio, all over MTV and BET, frequently on the news which were covering all the various protests and general eminem cultural phenomenon, he was all over check out isle publications in every grocery store, pharmacy, convenient store, etc....

It's really hard to describe the eminem phenomenon during the MMLP days to someone who wasn't a teenager (or older) living through it first hand.

Since the MMLP, I'm not sure we have seen a musical cultural phenomenon bigger than eminem (and this also probably goes for the boy bands, Britney, and Aguilera too).

 

Nov 15, 2017

People with taste didn't give a f--- because we're were all watching the final season of breaking bad.