Feb 17, 2015

Drake is the biggest thing on Spotify since… Drake. His surprise retail mixtape If You’re Reading This It’s Too Late was streamed a record-breaking 23.6 million times on the service in just its first four days, according to Spotify.

The previous record for debut-week streams was set by Drake’s last album, Nothing Was The Same, which was streamed 15.6 million times in its first week in 2013.

IYRTITL also broke Spotify’s single-day streaming record, with 6.8 million streams this past Saturday, Feb 14. The mixtape hit Spotify on Friday morning after spending a few hours Thursday night on iTunes (and, briefly, SoundCloud).

http://www.buzzfeed.com/reggieugwu/...tered-streaming-records-on-spotify#.cwoa6Edkl

#Respect