Pusha T wrote McDonalds theme 'I'm Lovin' It'

Started by Dew, Jun 2, 2016, in Music Add to Reading List

  1. Dew
    Posts: 6,290
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    Dew سيف الله

    Jun 2, 2016
    [​IMG]
    It's 2003, maybe 2002. As an enterprising Redditer pointed out, longtime hip-hop exec Steve Stoute had recently launched his own ad agency, Translation (as in translating hip-hop culture for mainstream America) and one of his first major clients is McDonald's. The global burger giant wants to update its image, get younger, fresher, and Stoute's tasked with introducing a new jingle to the world.

    Stoute brings in Justin Timberlake, who at the time was at Peak Justin Timberlake, to sing the jingle, and given that the Neptunes had just produced half of JT's solo debut album and their bright sonic style, Pharrell's the obvious choice to produce. Stay with me now.

    So, it's 2003 and Pharrell Williams is working on a song. He needs a songwriter. Who's grindin right by his side at that time who could put pen to paper? That's right, King motherfucking Push wrote one of the most memorable commercial jingles of all-time.



    Forget anonymous d--- dealers, writing a commercial jingle that goes on to run for over a decade is how you really end up with millions in the ceiling.

    I feel safe assuming that, like the Hot 97 crew, your mind was blown by this information. Mine too. But after a very serious and intensive journalistic investigation (aka scrolling through YouTube) I learned that this is far from breaking news. The original 2003 ad also featured an extended, minute long version of the song complete with en fuego verses from Pusha, whose voice at the time would have been essentially unrecognizable to most of America. The vast majority of people who ever even saw the full spot must have just written him off as "some random rapper."

    Ready to have your mind blown again?



    Holy...sweet...baby...Jesus.

    A young Pusha spitting bars about the power of a Big Mac to relieve the stress of a hard day at work is a real thing that really happened in real life. In retrospect we always should have known though. What better way to ensure your four-year-old niece is familiar with the feeling of chinchilla than some good ol' fashioned commercial writing?
     
    Jun 19, 2025
  2. reservoirGod
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    reservoirGod reckless adventurer.

    Jun 2, 2016
    Remember seeing that commercial and thinking it was corny.
     
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  3. shahidah
    Posts: 4,962
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    shahidah watch me work it JT

    Jun 2, 2016
    the commercial feels longer than it really is
     
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  4. Dew
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    Dew سيف الله

    Jun 2, 2016
    I beat Ktt, s my d
     
    Last edited: Jun 2, 2016
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  5. Mike Tyson
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    Mike Tyson big cuntry's alias

    Jun 2, 2016
    Pusha t lost lmao what a stain on his discog

    How you guys can even put him in the contention of GOAT with that subpar work forever connected to his discog is beyond me
     
    Jun 19, 2025
  6. Meero
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    Meero Ay ay ay

    Jun 2, 2016
    Hope he got a lot of money from that s---
     
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  7. ArthurDW
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    ArthurDW Mozes Rose

    Jun 2, 2016
    Lmao
     
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  8. Soldier
    Posts: 29,047
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    Soldier big cuntry's alias

    Jun 2, 2016
    Is that JT in the video? lol.

    Pusha T still the GOAT though. f--- Hasman.
     
    Jun 19, 2025
  9. Worm
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    Worm Big Perm Big Worm

    Jun 2, 2016
    This isn't the first time he helped sell a product that killed people
     
    Jun 19, 2025
  10. Soldier
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    Soldier big cuntry's alias

    Jun 2, 2016
     
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  11. xxxxxxxxxxxxxxxxxxxxxxx
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    Jun 2, 2016
    he needs to brag about this more
     
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  12. Skippy
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    Skippy vr

    Jun 2, 2016
    Dude holy s---.
     
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  13. Skippy
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    Skippy vr

    Jun 2, 2016
    Projecting.
     
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  14. Trackz
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    Trackz BARCODE

    Jun 2, 2016
    I would of never guessed. :weebey:
     
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  15. Tenski
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    Tenski Trey Fours

    Jun 2, 2016
    Bet the McDonald's food also inspired his Yuugh adlib
     
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  16. JFK
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    JFK Bleach on my t-shirt

    Jun 2, 2016
    Confirmed: Lunch Money is really about his McDonald's payout
     
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  17. Soldier
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    Soldier big cuntry's alias

    Jun 2, 2016
    im taking n----s lunch money
    too bad i was f---in hungry
     
    Jun 19, 2025
  18. Tha Story
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    Jun 2, 2016
    Actually the most corny thing I've ever seen...
     
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  19. Michael Myers
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    Michael Myers Moderator

    Jun 2, 2016
    Eminem got snubbed by MC Donalds SMH
     
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  20. Worm
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    Worm Big Perm Big Worm

    Jun 2, 2016
    He wrote the current song "Let me get a McPick 2"

    The full version should be dropping soon. Here's a snippet:

    Let me a get a McPick 2, I used to eat Mc D's cheeseburgers when I was gettin picked on just like you with a prick smaller than Caitlyn Jenner whooo!
    :hmem:
     
    Jun 19, 2025