Sep 2, 2023 Timbaland just reunited with Justin Timberlake and Nelly Furtado for the first time in over 15 years, calling the track a “special” moment. “Keep Going Up” dropped on Friday (September 1). It starts with a callback to Nelly’s 2006 Timbo-produced hit, “Promiscuous,” with the producer saying, “How you been young lady?/ Does the feeling still drive you crazy?” In a conversation with ET on the day of the song’s release, Tim expressed his hopes that the fans will enjoy it as much as their music from the mid 2000s. “I don’t know what it was, but this song is special,” he said. “I hope it stays up to everything that the people want. If people want the 2006 back, I think we did it justice. I think we gave it a song with meaning. Meaning, it can relate to you or your friends.” He continued: “‘I keep going up, if you keep going up.’ Like no matter what you go through, I’ma be here for you. You know what I’m saying? And that’s what that song is. It has all different meanings, and you still dance to it. You still jam to it. That’s why this song is one of the best of my lifetime. It feels like ‘We Are The World.'”
Sep 2, 2023 For a 15 year gap . I’m impressed. Will this go head to head with Promiscuous? Nah. But it’s a smooth jam and glad it happened.
Sep 2, 2023 As a huge JT fan for the past 20+ years and a fan of this trio together I’m not feeling this song at all. Will have to give it another listen at some point to hopefully change my mind.
Sep 2, 2023 I wasn’t totally feeling it the first spin. By the third I was kinda getting down to it. Just don’t go into it expecting Promiscuous.
Sep 2, 2023 good question. No idea. But I like that they are in the studio. I expect couple more tracks out of it
Sep 2, 2023 Loose and Future Sex/Love Sounds are two of my favorite albums of all-time. There was no bigger fan than me in 06/07 and those albums have aged like fine wine. With that said this song is f---ing horrible. Danja very obviously made that crazy Timbaland run from 04-07 and without him these guys just can't do it.
Sep 2, 2023 I haven’t listened to this yet, but judging by the comments, I’m not surprised at the reaction. Trying to recapture the magic of the past rarely ever works. You’re much better off making new things.
Sep 3, 2023 It’s a decent song but feels like a more tame timbaland beat. The drums just don’t hit as hard as they should to be a dance record. Justin sounds good on it as usual, but Nelly didn’t really stand out. It’s a vibey song good for a car ride, but I don’t see this being a major hit like Promiscuous or Say it Right.
Sep 3, 2023 I figured trolls when I seen the cover art for the song . With that in mind I guess the song kind of fits good for a kids vibe . Family friendly tune
