May 20, 2016 That "$400 million deal" Soulja Boy tweeted about earlier this month? It’s very real and the client who’s paying the rapper that kind of money is World Poker Fund Holdings, the publicly traded gaming company behind CelebrityWorld.com. World Poker Fund confirmed the 5-year endorsement deal on Friday, calling Soulja Boy "one of most influential urban entertainers and artist on social media today." The 25-year-old Atlanta native will harness his sizable social media following (15 million strong) to help promote World Poker’s gaming a.ssets, which will soon include an "in-flight gaming" platform. "I invest in things I understand," Soulja Boy said. "I enjoy music, and of course gaming. Being an influencer is a form of currency. Having portfolio diversification is critical if you want to be an effective brand ambassador. With regards to World Poker Fund, I believe in its strategy, its team, the vision, and management’s ability to target its financial goals." Soulja Boy Strikes Deal with FilmOn A publicist for World Poker said it was individual influencers like Soulja Boy, and not the brands themselves, that drive loyalty. "We no longer are fed content from major news networks -- we seek it out and consume it by individual influencers that enrich our lifestyles," said Matthew Bird. "Soulja Boy represents the best of the best and we are already seeing the impact from his presence." Last week, Soulja Boy announced a partnership with the FilmOn Records family http://www.billboard.com/ .. -fund-holdings
May 20, 2016 They obviously don't listen to rap, and they obviously never interviewed anyone either. h--- i doubt they did ANY research for this.So much better options for advertising than a dead (career wise) rapper.
May 20, 2016 what f---ing demographic do they think listens to 'crank that' all day? Who the f--- still listens to crank that?
May 20, 2016 Lol @ soulja boy said, They really missed their window if they wanted to cash in on soulja boy's relevance though, i mean he isn't really influential enough to be worth a hundred mill a year anymore
May 20, 2016 For some reason I think Souljah Boy would have took even less than $400m if they offered it to him.
May 21, 2016 The math to me absolutely does not add up. 400M over 5 years to endorse and promote this company on Instagram and such? d---, I feel like that money could have been better spent.
